This statement given below provides emphasis on the market and its relation to human beings. A businessman should know the demand of customers or consumers for proper marketing of goods or services. So, some market report definition are provided here:
According to Malcom:- Marketing is the creation and delivery of standard of living”
A market report reflects the market condition in terms of product or service. In other words, a market report states about a product or service considering price level, demand & supply, nature of the transaction, and market trend of such product or service.
Market report definition
Market report definition according to M.A Lorenzo “A market report is an index to business condition prevailing in a particular market at a specified period or on a fixed day.”
In the opinion of Usunier JC, “Market report contains the business or market scenario of a commodity sold at a place during a certain time limit.”
Another scholar quoted as A market report is the publication of records of business transactions over a specified period.
So, finally, we can say that a market report is a written statement about the purchase and sale, demand and supply, price level, market trend, and nature of transaction of a particular product, or service.
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