Circular letters and advertisements are the two weapons for the marketing of goods and services. And, there is some difference between circular letter and advertisement in the following aspects:
Difference between circular letter and advertisement
Points of Difference | Circular letter | Advertisement |
| 1. Nature | It is a kind of commercial letter | It is not a letter but rather an announcement regarding only a product or service |
| 2. Purpose | It serves both commercial and non-commercial purposes. | It serves only commercial purposes |
| 3. Scope | Its scope is limited compared to an advertisement | Its scope is broader than the circular letter |
| 4. Salutation & Complimentary Close | There are salutation and complimentary close in a circular letter | There are no such formalities- for salutation and complimentary close in the advertisement |
| 5. Structure | It is prepared by following a specific structure | There is no such structure for any advertisement |
| 6. Signature | The writer of such a letter gives his signature | There is no need for any signature in the advertisement |
| 7. Appeal | It has appealed in micro-level | Its appeal is universal,i.e. at a macro level. |
| 8. Cost | Draft and release of any circular letter involve a very lower cost. | Its making charge is more huge than the circular letter. |
The difference between circular letter and advertisement mentioned above will clarify the concept of circular letters and advertisements.
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This is an opener hence the clarity between the two. As a business owner/ marketer with a target audience and a limited budget or not limited, having knowledge of the two will make it easy to decide.